Product

Everything a social team does in a month, in one workspace.

Plan, write, design, review and report, with Lumi doing the heavy lifting at every step. Here’s what’s inside.

Brand Brain

The source of truth for everything Lumi writes.

Profile, audience, voice sliders, banned words, compliance notes, products imported from the website, references and the brand kit.

  • Products and offers imported from the brand’s site
  • Voice, banned words and must-say lines
  • References that shape style without copying
Brand Brain for a sample brand
Brand Brain · sample data
Monthly plans & topical calendar

Research, strategy and every post in one run.

Choose the content mix per format and platform, or a weekly schedule. Lumi builds research, strategy, content pillars, the calendar and every post, with festivals and awareness days for pan-India or any state.

  • Content mix per format and platform
  • Topical days saved per brand and reused
  • Trend research with sources
Calendar of a month of posts
Calendar · sample data
Creatives, carousels & reels

Unique art direction for every post.

Layouts, photo styles, type pairings and brand colours, different for every post. Carousel copy and designs slide by slide as one series, and reel scripts with hooks, shots and on-screen text.

  • Edit position, fonts, colours and highlights
  • Use your own photo or an AI photo
  • Feed, story and LinkedIn sizes
A post with its creative and caption
Post editor · sample data
Workflow & tasks

From idea to published, with an owner on every step.

Statuses from idea to published, owners, due dates counted back from the post date, My tasks for every person, and full post history.

  • Board and list views
  • My tasks for writers and designers
  • Restore any earlier copy
Workflow board
Workflow board · sample data
Client deck & exports

Share the month the way clients like it.

Present the month in the app or export PowerPoint, Excel, Markdown and a ZIP of creatives with captions.

  • Deck with strategy, calendar and posts
  • PowerPoint, Excel, Markdown, ZIP
  • Client review status per post
Client deck
Client deck · sample data
Dashboard & chat with Lumi

Ask what’s pending. Lumi takes you there.

See every brand, plan and task at a glance. Ask Lumi for ideas, what’s waiting on a client, or how to do something; it answers from your brands and posts.

  • Today’s tasks and upcoming posts
  • Plan progress per brand
  • Answers that link to the right screen
Dashboard with brands, plans and tasks
Dashboard · sample data
Also inside

The tools your team reaches for every day.

Lumi writing tools

Punchier, shorter, more premium, Hinglish, add or remove emoji, match our references, three variants, or your own instruction, on any field.

Language versions

Hindi, Marathi, Tamil and more as separate posts with their own creative, synced to the original’s date and channel.

Research & competitors

Trend research with sources, competitor benchmarks from public Instagram data, and a weekly trend radar for your category.

Briefs

Upload a client brief as a PDF, Word file, screenshot or email. Lumi pulls out deliverables, dates and must-haves, then plans the response.

Topical calendar

Festivals, awareness days and cultural moments for pan-India or any state, saved per brand.

Pitch mode

For agencies: a prospect’s audit and sample posts in minutes, before they sign.

How it works

From sign-up to your first approved month.

  1. 1Request access

    Tell us if you’re an agency or a brand. We set up your private workspace and send your sign-in link.

  2. 2Set up your brand

    Add the website and channels, then feed the Brand Brain with rules, references and this month’s brief.

  3. 3Generate and refine

    Lumi builds the month. Your team edits with Lumi’s tools and designs creatives post by post or all at once.

  4. 4Approve and publish

    Move posts through review, share the client deck, and publish with your scheduler.

Security & privacy

Your brands stay yours.

Built so that agencies and brands can trust it with unreleased launches and client data.

Walled-off workspaces

Every agency and brand gets its own workspace. The server only sends each login the brands it’s allowed to see.

Individual logins & roles

Personal passwords, admins and members, brand-level access inside agencies, and an activity log of every change.

Stored in Mumbai

Data and creatives are stored in India (Mumbai region), with encrypted daily backups.

No training on your content

Client workspaces run only on paid, enterprise-grade AI. Your prompts and outputs are never used to train models.

Secure sessions

Signed, HTTP-only session cookies, rate-limited sign-in, and sign-out everywhere on password reset.

DPDP-minded

Clear purposes, minimal data, and your right to access, correct or delete it. Read the privacy policy.