Social media planning for Indian brands and agencies

A month of on‑brand social, planned, written and designed in one place.

LUMI learns each brand once, then builds the month: trends and topical days, a calendar, every caption and hook, and a unique creative for every post. Your team reviews, tweaks and ships.

  • Built from 100+ client accounts
  • 14 days free
  • Workspaces walled off
A month of posts for a sample brand, each with a designed creative, caption and status
Monthly plan · sample data
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The problem

The first week of every month disappears into planning.

Research, topical days, a calendar, 30 captions, briefs for design, client back-and-forth. Then it starts again.

Planning eats the month

Account managers spend days on research and calendars before a single post is written.

Generic AI sounds generic

Chat tools don’t know the brand’s products, banned words or tone, so every draft needs a rewrite.

Work lives in six places

Sheets for the calendar, docs for copy, WhatsApp for approvals, drives for creatives. Nothing is in sync.

Agency experience, built in

Built on how we run 100+ client accounts. Not a generic AI.

A chat tool gives everyone the same answers. LUMI plans the way our strategists do: the content mixes, hooks, formats, review checks and festival calendars we’ve refined across 100+ clients in 10+ industries are built into every plan it makes.

  • Category playbooks: what works for fintech is not what works for a café
  • A creative-director review pass on every plan, like our own team runs
  • Compliance habits from regulated brands: finance, real estate, health
100+clients our team has worked with
10+industries, B2C and B2B
7+countries across three continents
Fintech
Real estate
D2C
F&B
Hospitality
Healthtech
Edtech
Manufacturing
Retail
Luxury & HNI

Our own team plans client months in LUMI every day.

Brand Brain

Teach the brand once. Every word follows it.

Products pulled from the website, voice sliders, banned words, must-say lines, disclaimers, references and colours. Lumi reads all of it before it writes a word.

  • Products and offers imported from the brand’s site
  • Compliance notes and disclaimers added automatically
  • Saved references shape the style without copying
  • Brand kit: colours, fonts and logo for every creative
Brand Brain with voice, products, rules and brand kit for a sample brand
Brand Brain · sample data
Monthly plan

The whole month in one run.

Set the mix of reels, carousels and statics. Lumi researches trends, picks Indian festivals and topical days for your region, and writes every post with hooks, captions and hashtags.

  • Content pillars and product focus per format
  • Topical calendar for pan-India or your state
  • A creative-director review pass before you see it
  • Move posts on the calendar by dragging
Calendar view of a month of posts with topical days
Calendar · sample data
Creatives

A designed post for every caption.

Lumi art-directs each post differently: layout, photo style, type and colour from the brand kit. Edit the text position, fonts and colours, or upload your own photo.

  • Three design options per post, carousels slide by slide
  • Sizes for feed, story and LinkedIn picked automatically
  • Download everything as a ZIP with captions
A post open with its creative, caption, hashtags and design controls
Post editor · sample data
How it works

Four steps to a client-ready month.

  1. 1Add the brand

    Name, website and channels. Products import automatically from the site.

  2. 2Feed the Brand Brain

    Rules, references, colours and this month’s brief, uploaded as a PDF, doc or screenshot.

  3. 3Generate the month

    Research, topical days, calendar and every post with a creative, in one go.

  4. 4Review and share

    Edit with Lumi, move posts through approvals, and present the client deck.

Workflow

Everyone knows what’s next.

Every post moves from idea to copy, design, client review and approved, with owners and due dates that count back from the post date.

  • My tasks for every writer and designer
  • History on every post: restore any earlier copy
  • Ask Lumi “what’s still waiting on the client?”
Workflow board with posts in copy, design, client review and approved columns
Workflow board · sample data
Client deck

Present the month without building slides.

Show the plan, strategy and every post with its creative in a client-ready deck, in the app or exported to PowerPoint, Excel and PDF.

  • Strategy, pillars and calendar on the first slides
  • Every post with creative, caption and hashtags
  • Export to PowerPoint, Excel, Markdown or a ZIP
Client deck showing the month’s plan for a sample brand
Client deck · sample data
Who it’s for

Built for agencies and brand teams.

For agencies

Run more brands with the same team.

  • One workspace for all your client brands
  • Give each teammate only the brands they work on
  • Pitch mode: a prospect’s audit and sample posts in minutes
  • Retainer tracker against what each client pays for

Agency plans →

For brands

An in-house content team that never sleeps.

  • Your own private workspace, invisible to anyone else
  • Plans and posts that follow your brand rules every time
  • Creatives in your colours, ready for review
  • Weekly trend radar for your category

Brand plans →

Built for India

Made for how Indian brands actually post.

The local work that eats an account manager’s week, done in the plan itself.

Every festival, planned ahead

Diwali to Onam, cricket finals to regional days: Lumi adds the right moments for pan-India or your state and writes the posts for them.

Hinglish and regional versions

One click turns any post into Hinglish, Hindi, Marathi, Tamil and more, each with its own creative, ready to schedule.

Category rules built in

FSSAI numbers on food posts, risk lines for finance, RERA for real estate: your Brand Brain adds the right disclaimers and keeps banned claims out of every post.

Trends from your market

A weekly trend radar and competitor check for your category in India, turned into post ideas you can add to the month.

FAQ

Questions we get asked

Something else? Ask us and we'll reply within a working day.

How do I get access?

Fill in Request access. We review every request, usually within one working day, then send you a private sign-in link for your workspace. New workspaces start with a 14-day free trial.

Can other agencies or brands see our work?

No. Every agency and brand has its own workspace, walled off on the server, so other workspaces’ data never reaches your browser and yours never reaches theirs. Inside an agency, admins choose which brands each teammate sees.

Is our content used to train AI?

No. Client workspaces run only on paid, enterprise-grade AI where your prompts and outputs are never used to train models. Your brand data, posts and creatives belong to you, and stay in your walled-off workspace.

Does Lumi post to Instagram for us?

Not yet. LUMI plans, writes and designs, and tracks approvals. You publish with your usual scheduler, using the exports and downloads.

What happens if we hit a plan limit?

You’ll see a clear message and a usage meter in the app. Nothing is deleted. Upgrade or add more anytime by messaging us.